Young people today are used to being the centre of attention, and they expect to be heard. Many older people see young people as spoiled - especially compared to their own generation.
Companies often experience young people as demanding: they ask many questions, and they want explanations for everything.
Most youths want to "make a difference" and be visible to colleagues and customers. Routine tasks aren't their favourites, and routine tasks are a part of any company, no matter the trade.
Most companies think having apprentices is a positive thing. The young people bring "a breath of fresh air", that they wouldn't want to be without. Youth can help companies come closer to the "trend of the times", when developing new products, etc.